my baby's in the white fluffy clouds

Prismatic (http://prismaticmedia.com) started life as a way to convince people to migrate off of LiveJournal and over to RSS and such, but people in my social circle seem to have integrated LJ into their lives to the point that saying "I'm leaving LJ" prompts responses of "g'bye" rather than "where are you going?" It's one of the reasons I largely quit posting after setting up the Ranch on Mars. I hated having to manually update the LJ to point to the new site, didn't feel like paying LJ to syndicate the public feed, have too many private filters requiring people have accounts, and have largely come to the conclusion that the emotional price of being evil-by-proxy isn't high enough on its own to motivate most people to stop. See Wal-Mart and McDonald's for larger examples.